For a few years now First Class presort mailings have been required to meet a move update standard. In November the USPS is extending the move update requirements to apply to Standard Mail. They are also shortening the time frame for how recently the list must have been updated for moves from 185 days to 95 days.
The simplest way of meeting this requirement is to do one of the following:
- NCOALINK
- Ancillary Endorsements
- Alternative Addressing
NCOALINK electronically processes your file for people who have moved and provides updated addresses where available. Most quality purchased lists have already received this processing.
Ancillary Endorsements such as "Return Service Requested" provide you with move information that you can then use to update your file so that you meet these requirements.
Alternative Addressing such as "or Current Resident" indicates that you do not wish the piece forwarded and excludes you from these requirements.
This will be a major issue for many direct mailers come November. Please feel free to leave a comment or contact me to discuss your options.
See Quick Service Guide 230a for more information.