Since I'm just getting started it's probably not too clear who my intended audience is going to be yet.
My primary public for this blog is going to be direct marketing professionals who need timely advice on changes in mail piece design requirements. I will also be highlighting some of the more common design mistakes that end up costing you more at the post office, with friendly advice on how to work around them.
I also am including stuff for the small business guys who probably should be using those direct marketing professionals I'm targeting as my primary public, but don't feel they can afford them or just feel the need to do it themselves.
Lastly, I will be working on some articles targeted at the guys who setup and maintain mailing lists. I don't see too much in the way of blog posts for this last group, but I have some articles in the works that should be of interest.
So if you fit the above, Subscribe!
I think you'll be glad you did.