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How To Get Results from Consumers with Direct Mail

By Jeanette on 9/29/2011 4:47 PM

Did you know people look forward to reading their mail?

98% of consumers bring their mail in the day it is delivered, and 77% sort through it immediately. (Deliver Magazine’s July issue,2011)

Close to 70% of shoppers prefer print, and state they look at printed paper material mailed to the home or in newspapers at least once per week looking for sales and promotions. (Nielsen’s US Consumer 360 Conference)

Clearly, they are looking and want it, so…. how do you increase results?

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Direct Mail and The Internet - Intro

By John (Host) on 6/10/2010 4:44 PM

I'm going to start a new series of blog posts showing how the Internet can be used to bolster the effectiveness of your direct mail campaigns. I've always been a firm believer that advertising works best when you coordinate multiple activities and use them in concert to bring new clients to your business. I talked a little bit about this in an earlier post "Marketing: Active, Passive & PR." In this series we will look at specifically how direct mail and the Internet can work together to make your marketing more effective.

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