Jun10Written by:John (Host)
6/10/2010 4:44 PM 
I'm going to start a new series of blog posts showing how the Internet can be used to bolster the effectiveness of your direct mail campaigns. I've always been a firm believer that advertising works best when you coordinate multiple activities and use them in concert to bring new clients to your business. I talked a little bit about this in an earlier post "Marketing: Active, Passive & PR." In this series we will look at specifically how direct mail and the Internet can work together to make your marketing more effective.
2 comment(s) so far...
Re: Direct Mail and The Internet - Intro
Sounds great John. I look forward to hearing more!
By MIchele Taber on
6/10/2010 8:16 PM
|
Re: Direct Mail and The Internet - Intro
I never thought I would miss having to pay a huge Yellow Page's bill. But, with most people going to Google now instead of the yellow pages, it's a much different world. A lot of what you need to do now, while technically "free," makes the yellow pages look like it was a bargain basement special. Time is valuable, and most of this new stuff is very time consuming.
By John Fenton on
6/16/2010 3:58 PM
|