Mail House Rock!

Written by:John (Host)
6/7/2009 5:41 PM 

I occasionally run across interesting statistics on direct mail, the following two are from the May/June edition of one of my trade publications, "Mail:"  I'll try and share them here as I find them.

• More than 8 in 10 recipients review their mail daily and most prefer it to electronic media.  (DMNews survey.)
• Consumers reviewing mail for promotional offers increased 64% in the second 1/2 of 2008. (Pitney Bowes Research.)

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