Statistics
Jun
7
Written by:
6/7/2009 5:41 PM
I occasionally run across interesting statistics on direct mail, the following two are from the May/June edition of one of my trade publications, "Mail:" I'll try and share them here as I find them.
- More than 8 in 10 recipients review their mail daily and most prefer it to electronic media. (DMNews survey.)
- Consumers reviewing mail for promotional offers increased 64% in the second 1/2 of 2008. (Pitney Bowes Research.)