Direct Mail Marketing Tip #15 - Follow it up.
Dec
23
Written by:
12/23/2007 11:12 AM
One way to increase response from a mailing is to mail to the same list more than once. You can send the same piece multiple times or even better send different pieces. A brochure followed up by a letter, followed up by a post card, or any similar sequence can do great.
The general rule of thumb is that you can mail to the same list of prospects up to 3 times and still get good response from it. Repeat the message... they might set it aside the first time, then go for it on a repeat mailing. So work your lists hard. You'll be glad you did.
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