Direct Mail Marketing Tip #14 - Test it.
Dec
22
Written by:
12/22/2007 11:12 AM
This is particularly important when you are first getting started or when you decide to significantly vary what you are doing. Sometimes ideas that look great on paper and in planning can flop when you implement them. Don't waste your money by starting a new campaign without at least doing one test run first.
I like to mail 3,000 when I do a test. It's enough to get a good feel for the response, yet not so much that it wastes a chunk of your budget. 3,000 also works well with most minimum orders for list, printing and mailing so it's a good economical point to test at.
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2 comment(s) so far...
Re: Direct Mail Marketing Tip #14 - Test it.
Nice Tips! Some basic components for testing a lead generation direct mail campaign: test the list sources, test the offers, test the creative (from paper stocks, to formats, to copy).
By Kate Olsen on
11/21/2010 3:56 PM
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Re: Direct Mail Marketing Tip #14 - Test it.
Exactly, small variations can make a difference. You don't really know what effect they will have untill you test them. For the bulk of your promo do what you already know works. But slip in some variances from time to time to test out new ideas.
By John (Host) on
11/21/2010 4:01 PM
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