Direct Mail Marketing Tip #12 - Show it to the mail house.
Dec
20
Written by:
12/20/2007 11:12 AM
I have always encouraged my customers to shoot me a PDF prior to printing the mail piece, and if it's an unusual size or shape I recommend they send me the specs or a mock-up before starting the design. Sometimes even a 1/8" difference in size can save a significant amount in postage or labor.
It's so much nicer and less expensive to find out about the problems before the piece is printed, or before hours of design time have been wasted. Does your mail house do this for you? If not, maybe you should be using us!
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