Direct Mail Marketing Tip #10 - Keep it clean.
Dec
18
Written by:
12/18/2007 11:12 AM
With national move rates running around 18% per year, you need to keep your list up to date. It's not that hard to do, you can put "return service requested" or a similar endorsement on your mail piece and fix them as the returns come in. Or you can send your list to us and we can have it updated electronically.
If you don't your list soon becomes trash, so it's well worth the effort.