Direct Mail Marketing Tip #7 - Check the Vitals
Dec
15
Written by:
12/15/2007 11:26 AM
You work hard to create the perfect piece, you not only want it to look good, you want it to be effective. Any typo on a mail piece can be embarrassing, but there are a few errors that can take a great mail piece and turn it into a waste of perfectly good paper.
These items need to be checked within an inch of there lives if they exist on your mail piece:
- Phone Number
- Web Address
- Email Address
- Dates of your Event
- Prices/Interest Rates
Never send a mail piece to print without at least triple checking these items. And it never hurts to call the phone number, visit the website, and send the email, just to be sure everything is working right.