By John Fenton on 4/1/2010 1:26 PM
The Post Office is continuing to move forward on changing to five-day delivery. Tuesday they filed their official request with the Postal Regulatory Commission to make the change. |
By John Fenton on 3/18/2010 2:42 PM
We have started adding some direct mail guides to our web site. I posted the first one this morning. How to Create a Direct Mail Campaign Because I want to make my guides as helpful and useful as possible, I am very interested in your feed back on this. So... please, read the guide and let me know what you think!
|
By John Fenton on 3/13/2010 4:14 PM
Over the last few weeks I have been doing upgrades on the Website. I am about to clean up the blogs. Hopefully this won't result in a bunch of RSS spam. This post is my first to attempt to verify that it does not.
|
By John Fenton on 3/10/2010 1:27 PM
We just updated our blog software. Looks like it re-fed the entire blog on the RSS feeds. Sorry for the info overload and the Spam.
|
By John Fenton on 3/4/2010 4:12 PM
When discussing various forms of marketing I like to break them down a bit. One of the big distinctions I make is, are they Active, Passive or PR. If you are going to be successful you need to consider all three. |
By John Fenton on 3/1/2010 6:47 PM
I was going through some of our old marketing materials and came across a gem of a newsletter article written by my wife in the early 90s. I think it’s particularly apropos, given the recent economic climate. So… here it is with a few minor edits to bring it into the current century. |
By John Fenton on 10/15/2009 12:24 PM
Looks like prices will be staying the same next year. This is great news for Direct Mailers! |
By John Fenton on 7/30/2009 4:21 PM
After 28 years in business, I have seen my share of both good and bad times as far as the economy is concerned. However, economic downturns have never effected me too greatly. Why not? |
By John Fenton on 6/7/2009 5:41 PM
 I occasionally run across interesting statistics on direct mail, the following two are from the May/June edition of one of my trade publications, "Mail:" I'll try and share them here as I find them.
- More than 8 in 10 recipients review their mail daily and most prefer it to electronic media. (DMNews survey.)
- Consumers reviewing mail for promotional offers increased 64% in the second 1/2 of 2008. (Pitney Bowes Research.)
|
By John Fenton on 12/24/2008 4:10 PM
Merry Christmas Everyone! And a happy New Year!
May we all have a prosperous and wonderful 2009! 
Wishing you the best this holiday season:
|