Mail House Rock!

I find myself hard pressed to think of a business that would not benefit from having a website.  It used to be that people went to the yellow pages when they looked to find a business.  Now it seems that more often then not they go to the web instead.  It is every bit as important to have someplace in the virtual world where you can be reached as it is to have one in the real world.  Your website is your location in the virtual world of cyberspace.

Considering that you can get a website for free, there is really no excuse for not having one.  But if you are serious about marketing your business you should get a decent site designed and have it hosted on a fast server with your own URL.

When it comes to direct mail your web site provides a valuable way for your prospective customers to learn more about you and the services or products you provide.  It also enables your customers to interact with you; through things like email, feedback forms and online stores.

When we design mail pieces, we consider the web address to be just as important as the phone number.  A good website that ties in well with your direct mail pieces can go a long way to increasing the effectiveness of your direct mail campaign.

I'm going to start a new series of blog posts showing how the Internet can be used to bolster the effectiveness of your direct mail campaigns.  I've always been a firm believer that advertising works best when you coordinate multiple activities and use them in concert to bring new clients to your business.  I talked a little bit about this in an earlier post "Marketing: Active, Passive & PR."  In this series we will look at specifically how direct mail and the Internet can work together to make your marketing more effective.