Mail House Rock!

Over the next few weeks I will be opening 2 new sections in my Blog.  "Data Security" and "Pro Marketer", together with the existing "Everything Postal" section, they will target the issues and needs of professional direct marketers. 

In them I will attempt to keep you apprised of the what is changing in the direct mail world, avoidable problems we are seeing, and bright ideas on how to get the most from your direct mail campaign.  All from the unique perspective of the mail house.

When we moved  the site on Thursday some of our blog entries were not available.  I now have them and will be reposting them over the next few days.  So if you see a duplicate feed, now you know why.

So far we are very happy with the new host, better loading speeds, competent tech support and very secure facilities run by competent people.  I think we will be here for a while and hopefully future changes will be transparent.

Yes I know I used the word competent twice, some things are just worth repeating.

Since I'm just getting started it's probably not too clear who my intended audience is going to be yet.

My primary public for this blog is going to be direct marketing professionals who need timely advice on changes in mail piece design requirements.  I will also be highlighting some of the more common design mistakes that end up costing you more at the post office, with friendly advice on how to work around them.

I also am including stuff for the small business guys who probably should be using those direct marketing professionals I'm targeting as my primary public, but don't feel they can afford them or just feel the need to do it themselves.

Lastly, I will be working on some articles targeted at the guys who setup and maintain mailing lists.  I don't see too much in the way of blog posts for this last group, but I have some articles in the works that should be of interest.

So if you fit the above, Subscribe!

I think you'll be glad you did.