Mail House Rock!

We have started adding some direct mail guides to our web site.  I posted the first one this morning.

How to Create a Direct Mail Campaign

Because I want to make my guides as helpful and useful as possible, I am very interested in your feed back on this.  So... please, read the guide and let me know what you think!

Over the last few weeks I have been doing upgrades on the Website.  I am about to clean up the blogs. Hopefully this won't result in a bunch of RSS spam.  This post is my first to attempt to verify that it does not. 

We just updated our blog software.  Looks like it re-fed the entire blog on the RSS feeds.  Sorry for the info overload and the Spam.

When discussing various forms of marketing I like to break them down a bit. One of the big distinctions I make is, are they Active, Passive or PR. If you are going to be successful you need to consider all three.

I was going through some of our old marketing materials and came across a gem of a newsletter article written by my wife in the early 90s. I think it’s particularly apropos, given the recent economic climate. So… here it is with a few minor edits to bring it into the current century.