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Author:John (Host)Created:12/7/2007 3:30 PMRssIcon
Postal news, regulation and rate changes. Plus commentary and advice on how these events effect the direct mail marketing industry.
By John Fenton on 1/26/2008 8:18 PM

For a few years now First Class presort mailings have been required to meet a move update standard.  In November the USPS is extending the move update requirements to apply to Standard Mail.  They are also shortening the time frame for how recently the list must have been updated for moves from 185 days to 95 days.

The simplest way of meeting this requirement is to do one of the following:

  • NCOALINK
  • Ancillary Endorsements
  • Alternative Addressing

NCOALINK electronically processes your file for people who have moved and provides updated addresses where available.  Most quality purchased lists have already received this processing.

Ancillary Endorsements such as "Return Service Requested" provide you with move information that you can then use to update your file so that you meet these requirements.

Alternative Addressing such as "or Current Resident" indicates that you do not wish the piece forwarded and excludes you from these requirements.

This will be a major issue for many direct mailers come November.  Please feel free to leave a comment or contact me to discuss your options.

 See Quick Service Guide 230a for more information.

By John Fenton on 12/14/2007 10:55 AM

A new Customer Support Ruling was released to clarify the mail preparation requirements for coins and tokens. 

If it shows through the window, it has to have a second covering on it.  I'm guessing they had one too many of them go ballistic in the high speed sorters.

(Full Text of CSR PS-328 Here)

By John Fenton on 12/7/2007 4:27 PM

The post office has made some adjustments to the mailing requirements for magnets.

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