By Jeanette on
9/29/2011 4:47 PM
Did you know people look forward to reading their mail?
98% of consumers bring their mail in the day it is delivered, and 77% sort through it immediately. (Deliver Magazine’s July issue,2011)
Close to 70% of shoppers prefer print, and state they look at printed paper material mailed to the home or in newspapers at least once per week looking for sales and promotions. (Nielsen’s US Consumer 360 Conference)
Clearly, they are looking and want it, so…. how do you increase results?